A global consumer brand tasked ATOM with creating an unforgettable product reveal experience — one that would generate maximum media impact and social amplification while delivering a premium in-room experience for 1,100 invited guests.
The brief called for an immersive 360° environment that would build anticipation, deliver a dramatic reveal moment, and leave every guest with a visceral memory of the brand and product.
ATOM designed and delivered the complete experience — from the spatial concept and kinetic lighting choreography to the reveal automation sequence and live social content capture.
- Immersive 360° stage and reveal environment design
- Custom kinetic lighting rig with 240 moving fixtures
- Spatial audio system for 360° sound experience
- Product reveal sequence design and automation
- Live social media content capture and streaming
- Media wall and press area AV infrastructure
- VIP pre-event experience design and production
- Full event video production and social content package
The launch generated 4.2 million social impressions within 48 hours and was covered by 28 regional and international media outlets. The client described the reveal moment as "exactly what we dreamed of — and more."