A major regional trade show organiser engaged ATOM to design and deploy the complete AV technology infrastructure across a 6,200m² exhibition floor — transforming a traditional trade show into a technology-led visitor experience.
The brief required a unified AV ecosystem: centrally managed digital content across 180+ exhibitor stands, 42 interactive installations, a feature stage, and a wayfinding network — all coordinated through a single control architecture.
ATOM designed the infrastructure, managed all exhibitor AV coordination, deployed and commissioned every system, and provided full technical support throughout the three-day event.
- Exhibition-wide AV infrastructure design and deployment
- Central content management system for all digital displays
- 42 interactive touchscreen installations across the floor
- Wayfinding and digital signage network
- Feature stage AV production for keynotes and demos
- Exhibitor AV support and technical coordination
- Visitor analytics and engagement tracking integration
- Full breakdown, asset management, and post-show reporting
Visitor dwell time increased by 34% compared to the previous year, attributed directly to the interactive technology installations. The organiser has since appointed ATOM as the exclusive AV technology partner for all future editions.